AVINASH KAUSHIK WEB ANALYTICS 2.0 PDF

The first gave me a technical understanding of how web site information was collected and an overview of the kinds of reports that can be generated. The most useful aspect of the book consists of the strategies Kaushik recommends for promoting Analytics into different styles of organizations including individual bloggers, non-profits, market driven corporations from small to large and organizations where web site success is measured information. Kaushik is exhuberantly evangelical about his subject and its easy to get caught up in his enthusiasms. Realize that that adopting new technology is an evolving process - buying into overly sophisticated tools too early may lead to a failed implementation. And free tools are not actually free if you factor in the total cost of ownership which should include the cost of your own time and that of your colleagues. One of the interesting exercises that Kaushik goes through using Analytics is one which justifies the time spent on his own blog to his wife in terms of income generated.

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As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors who have been invited some of my favorites: Seth Godin , George Soros , David Brooks , Ben Cohen , Clotilde Dusoulier. The title of my talk was: Redefining Web Analytics. The presentation covered the back story about my book, Web Analytics: An Hour A Day , the back story about why traditional web analytics finds itself in a pickle and presented my vision, definition and outline of Web Analytics 2.

I had presented the idea of Web Analytics 2. But it took the invite from the Authors Google to get me to formalize it and present the details of what the big hub hub was all about.

Before we do anything else, here is a formal definition: Web Analytics 2. Could mean anything or everything? Here in higher resolution is Web Analytics 2. Can Web Analytics 2. What are you solving for here? Yes…… It is not enough to simple pontificate randomly about a vision or a new methodology.

People demand specific details!! I want to assure you that while this might seem a lot, it is not. It does not have to be expensive. It does not have to all happen overnight. What is critical is that you "get" the mindset and that you have enough details to get going.

At approximately minute 40 in the video I even provide a prioritized rank ordered execution strategy for you. I cherish and value the readers of my blog more than any audience in the world! So just for you all I have cooked up something extra special that was not a part of the original presentation….

The big challenge for crossing any chasm, like this one, is not technology or tools or other related items. It is mindset. It is entrenched mindsets. For me and you and all of us the challenge will be to evolve our mindset to think 2. The misfits.

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As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors who have been invited some of my favorites: Seth Godin , George Soros , David Brooks , Ben Cohen , Clotilde Dusoulier. The title of my talk was: Redefining Web Analytics. The presentation covered the back story about my book, Web Analytics: An Hour A Day , the back story about why traditional web analytics finds itself in a pickle and presented my vision, definition and outline of Web Analytics 2. I had presented the idea of Web Analytics 2. But it took the invite from the Authors Google to get me to formalize it and present the details of what the big hub hub was all about.

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