He is known as inventor of the Total Design methodology to create a structured process for product design and development. Biography Stuart Pugh was a design engineer and manager. Stuart Pugh graduated from London University with a degree in Mechanical Engineering and became a graduate apprentice for the British Aircraft Corporation. In the later stages of his industrial career, Pugh worked within the English Electric Company as Chief Designer in the Hydraulic Equipment Division, ultimately progressing to become Divisional Manager.
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Biography[ edit ] Stuart Pugh was a design engineer and manager. Stuart Pugh graduated from London University with a degree in Mechanical Engineering and became a graduate apprentice for the British Aircraft Corporation. In the later stages of his industrial career, Pugh worked within the English Electric Company as Chief Designer in the Hydraulic Equipment Division, ultimately progressing to become Divisional Manager. He ran multidisciplinary design classes which included students of architecture and law.
Engineers and designers focused on their part within the total design of a product, rarely becoming part of the full product development process. This often led to commercial failure, due to the lack of consideration of the market, the user needs and the resources of the organisation non-technological factors.
Total design offers a visible operational structure which allows for the integration of technological and non-technological parts enabling efficient and effective product development. Briefly, this core, the design core, consists of market user need , product design specification, conceptual design, detail design, manufacture and sales. All design starts, or should start, with a need that, when satisfied, will fit into an existing market or create a market of its own.
This structure enables the seamless flow of information between stages while enabling the formation of multi-disciplined project teams. Product Design Specification PDS [ edit ] "From the statement of the need — often called the brief — a product design specification PDS must be formulated — the specification of the product to be designed.
Once this is established, it acts as the mantle or cloak that envelopes all the subsequent stages in the design core. The PDS thus acts as the control for the total design activity, because it places the boundaries on the subsequent designs.
At the end of the design activity the design must be in balance with the final version of the PDS. Pugh devised a structure for a PDS that has 34 elements, however some elements may not be applicable to certain projects. It is implemented by establishing an evaluation team and constructing the matrix which contains evaluation criteria versus alternative concepts.
A baseline concept is selected and the other concepts are scored against the criteria relative to the baseline. The scoring is done in symbol form, of either a positive, negative or neutral scoring.
The scores are then combined to give a numerical output for each concept, the highest score being the most compatible. Addison Wesley Longman. February
Stuart Pugh Explained
Total design stuart pugh pdf